Living Well is a platform for residents in the Bradford area. The scheme supports people of all ages with health concerns and aims to support residents in their endeavours to live healthier and fuller lives.
They deal with a vast array of topics, from smoking, mental health, drugs and alcohol to eating well, physical activity, long-term health conditions and pregnancy.
The Bradford Living Well programme needed a user friendly and intuitive website that clearly displays all of the support available, including activities, sessions and help lines, whilst being eye catching and entirely accessible.
During our initial research and discovery phase with Bradford Council, it was immediately apparent that clearly signposting relevant information was going to be the most important aspect to the site’s success. As the key audience was vast, we mapped site structure to adhere with level AA of the Web Content Accessibility Guidelines (WCAG 2.0) as a minimum, meaning that users with visual, hearing, motor or cognitive impairments can access sites and the available resources.
Displaying information was central to the design process as well as ensuring continuity of tone, imagery and brand across the entire site. We have been privileged to work with Bradford Council’s public health specialists in creating informative and usable content that is appealing to all ages and proves instrumental in the support of the Bradford residents.
Interactivity was important to the brief so we developed a tool that allowed users to sign up and monitor their progress against a number of journeys via the ‘Are You Living Well’ quiz. This information could be monitored and tracked against old test results, offering a custom tracking feature for wellness.
Ultimately, access to help was the cornerstone of this project. As part of this, 6B integrated a tool that allowed users to request further advice from health specialists within the Council. Teams could then create appointments and follow up on individual users creating a more personalised approach to welfare.
User profiles meant individuals could favourite content, track personal progress and keep in touch with the Council on what’s important to them.
The CMS was equally important, this allowed the Council to edit and upload content as necessary with little need for technical know-how. Updating the site ad-hoc allows the Council to remain relevant in light of practical health advice and means that they can better communicate with their audience.