Wakefield Council wanted to promote the discovery of Wakefield's cultural and visitor offers by guiding users to listings pages for events, venues, attractions, etc., to ultimately support local businesses and increase tourism. The site had to support and boost marketing and communication efforts to have a wider reach and more compelling engagement conversion.
Most importantly, the site had to be entirely accessible, with a bold design that was appealing to a wide range of audiences. Following our research, we produced a series of wireframes, to ensure the website met mobile-first functionality requirements, whilst being visually-pleasing and loyal to brand guidelines.
To remain appealing, we decided to include a range of targeted content, other than just informative, to engage with key visitors; including, embedded videos, galleries and case studies.
To increase UX, we designed and developed an interactive map, using the Google Maps API. This is linked to the CMS, with pins to show where venues are located, and the ability to filter and hover over locations for quick-view details.
