FORT Builders’ Merchant is your home for timber, fencing and building supplies. Serving West Berkshire, South Oxfordshire and North Wiltshire, they’re a unique, full-service builder’s merchants with customer service at the heart of their operation.
6B were commissioned to bring FORT to life with a bold and engaging site to front their new business. Informative content and clear signposting to goods and services was key to the site’s success.
As part of their business development, FORT wanted a shop window site that provided clear and rich information about their services and products. As such, we built a bespoke website to showcase the FORT’s offerings and experience with clear signposting and call to actions.
To enhance the UX at every point, we also built a bespoke customer portal for FORT customers to manage their credit account, orders, and invoices. This added a uniquely personal touch to the site and separated FORT from the competition.
Additionally, 6B integrated a sophisticated Google Maps tool to better facilitate user’s when located the business and their services.
With a keen business focus on quality of service, the success of the site was dependent on a dynamic navigation and search functionality - the result is an intuitive, accurate search process, significantly enhancing user experience.