For over 100 years, Franke has thrived on innovative engineering and outstanding design. Franke offer excellent products and tailor-made solutions for the complex needs of their customers. Everything Franke does is unique - from the products they develop to the way they deal with their customers, partners, and employees.
Franke approached 6B Digital looking for help with their digital brochures. Franke is passionate about delivering outstanding experiences to their customers so it was essential for 6B Digital to create digital brochures with imagery, video and digital animation to captivate and engage their customer base.
Creating digital experiences to engage a long established client base came with a host of challenges and opportunities. We worked closely with the leadership team at Franke to evaluate the existing printed and digital brochures and create a strategy to position them as a market leader. For multiple brochures we plotted the vision and goals and shaped a new digital experience through a creative illustrative style that would help communicate their message to their customers.
Their brochure has always been Franke's most important marketing tool, but information was previously very difficult to access. Starting with a comprehensive audit, we discovered exactly what their customers were looking for. In-depth user research allowed us to develop a digital experience that not only looked beautiful, but catered to a variety of needs. From animated illustrations to video and hunderds of links, it’s packed full of scalable and flexible features to help the business grow.