The Common Factor of Passion
During our research and discovery phase, it became clear that the Northern Lights team was unified on two principles, passion for design and collaboration with their client. As such, 6B took it upon ourselves to immerse ourselves in their world by researching the practices of Northern Lights diligently.
We then undertook user journey analysis to remap and refine the site structure based on key customer profiles.
We wanted to ensure that the user journey was as streamlined, narrowing down the number of clicks necessary to locate important information. To ensure Northern Lights brand was entirely congruous, we created prototype designs and walked key stakeholders through the proposed customer journey - this allowed Northern Lights to better understand how the Javascript transitions, layouts and animations would work to enhance the user experience.