Case Study: Architect Your Home

Posted on Jun 2019 by 6B Admin | Go Back

Architect Your Home offers professional pay-as-you-go architect services, designed specifically for home improvement projects.

With a team of over 20 architects working across the UK and in Europe, they specialise in home design, house extensions & kitchen conversions.

 

The Problem

Architect Your Home approached 6B with two main challenges: an archaic database, which was unscannable and had no customer engagement capabilities; and they lacked a comprehensive, cohesive digital marketing and lead generation strategy, which would allow the business to continue to expand and develop.

 

Our Solution

6B designed and developed a bespoke website, including a secure customer portal, and a customer relationship management system (CRM) for Architect Your Home. We support Architect Your Home and their digital marketing activities including, PPC management, paid social advertising, remarketing, content marketing and PR exposure.

We worked closely with the client to create a website that enhanced Architect Your Home’s existing online presence, providing the client with increased exposure in the market, whilst improving the user experience and increasing conversion rates.

6B also designed and developed a bespoke CRM system for Architect Your Home. The system was integrated with Architect Your Home's website, which allowed them to manage a range of business functions, including new enquiries and their project pipeline - a comprehensive business management system, which is central to their daily operations.

 

How we digitally transformed Architect Your Home:

  • An easy to access online place for Architect Your Home to manage projects efficiently
  • Automated task assignment, and text/email notifications based on predefined workflows
  • Increased customer engagement - a ‘whatsapp’ like messaging function tied to the portal and the ability to easily share drawings and documents with the client
  • Architect specific infographic widgets showing essential data and statistical trend including , sales pipeline, converted orders etc.
  • A financial home for all quotes, orders and invoices with automatic sync to Xero accounting software for payment reconciliation
  • A self service client portal - transparency on all services proposed and the ability for clients to pick and choose which services to take up
  • Improved user journey, with focused location specific landing pages increasing PPC conversion
  • Increased conversion and brand awareness through remarketing, social media advertising and PR exposure


Successful Outcomes

Since the launch of the new website, Architect Your Home has seen a significant increase in website traffic and enquiries.

The new website has allowed the client to reach a wider audience via 6B’s marketing channels, which has resulted in increased exposure.

Architect Your Home’s administrative processes have significantly improved since the launch of their new CRM system - staff can now access their data from any device with access to the internet, and can communicate and collaborate on projects remotely.

 

Client Comments

“Thank you so so much for all the extra effort I know you have put in, I am very grateful.” - Jude Tugman, Architect Your Home.

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