Research and discovery will always form the foundation of our project development. No matter the size or complexity scale, conducting user, competitor and internal analysis allows 6B to gain first-hand insight into what makes your company different, your offering better, and your audience unique.
Every project is different, and should be handled as so, but some elements we see crop up more often than others during research across similar sectors - one of those is the necessity to integrate intelligent accessibility for Public Sector projects.
Digital accessibility predominantly concerns public-facing developments, like websites and apps, but isn’t exclusive to.
It’s the process of integrating tools and considered design so that users who are less abled, for instance those who have visual impairments, can still access and navigate the system with ease. This not only allows a larger number of people to engage with your site, improving traffic scores, but means that those who would benefit can easily navigate your offering and engage with products and services most relevant to them.
Though accessibility should be considered in almost all customer-facing developments, its far more apparent in public sector digital assets as they cater to large groups of diverse audiences and are subject to their own accessibility standards.
6B has worked with a number of public sector clients on the development of customer-facing websites so we’ve become pretty familiar with the tools and designs most suitable to improving accessibility.
There are hundreds of ways that the public sector can help improve accessibility, and many of them don’t involve starting from the ground up. However, accessibility is more than just adding tools and features, and considering the accessibility of your design will also vastly improve the UX.
Here are a few of the most common that 6B have used to help the public sector improve their accessibility ratings:
There are, of course, far more ways to improve accessibility, like the use of sign posting and displaying data, and all are paramount in helping your use find the content that is most important to them.
6B have worked with a variety of public sector clients, from Public Health England and NHS Trusts to Bradford District Council and more, and we understand what is important to you. For more information on what services we offer and how we can help you become more accessible to your audience, take a look at our Services page.