Instagram have just launched 'Instagram Lite', which is aimed at finding new users abroad. This was done without any of the usual fanfares or prior warnings. It appears that Instagram has realised that any future expansion to its customer base will come from the developing world, where network connections can be poor and users tend to have older phones, so this app is specifically targeted at this emerging market.
Instagram Lite takes just 573 kilobytes so it is small, quick to download and uses much less data which makes it ideal for users from the developing world. It allows users to post photos, watch Stories and browse the Explore page although at present users are unable to Direct message friends or share videos.
It is apparent that Instagram is following a trend amongst internet companies to introduce Lite versions such as Facebook Lite and Messanger Lite. The cab company Uber has even launched its own Lite version of its app not surprisingly entitled Uber Lite. Indeed, many industry insiders are expecting Snapchat to follow this trend in the not too distant future. It will not have escaped the notice of many that since Facebook Lite launched in 2015 it took only two years for it to reach the staggering total of 200 million users.
Businesses cannot ignore this rapid worldwide expansion in Internet use. Any business wanting to succeed needs to embrace this rapidly evolving market. With a bespoke website or app from 6B Digital your company can enter the fast lane when it comes to Internet exposure.
6B Digital is a Yorkshire-based digital company with its finger on the pulse of all the latest developments in this rapidly changing market. At 6B Digital we not only create custom-made websites we can also help your company access the very latest in digital marketing techniques enabling you to target your customer base more accurately and with more productive results. Our CRM systems and databases are designed to do just this. As well as providing help with digital marketing we also create bespoke applications specifically designed to appeal to your customers. With 6B Digital you get a beautifully crafted website or app which is accessible on a variety of platforms.
We also develop Ecommerce websites which not only look attractive to customers but also benefit from enhanced security features as well as being easy to use. We even offer website hosting services so you can be reassured that your website will be secure and well maintained with 6B Digital.