LinkedIn, the professional networking site, have just announced the launch of their new Website Demographics tool which will enable businesses to monitor traffic to their websites. This tool is free for LinkedIn members and it is hoped that it will help websites better cater for the needs of their potential customers by enabling a more accurate targeting of content. It is also thought that this tool will help businesses gauge the effectiveness of any promotional campaigns which they may undertake.
As Sudeep Cherian, director of global product marketing for LinkedIn Marketing Solutions, recently stated,
Initially, it is expected that this new Website Demographics tool will allow businesses to monitor visitors across eight categories including areas such as: location, company, industry and job title.
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