LinkedIn launch exciting new Demographics feature.

LinkedIn launch exciting new Demographics feature.


LinkedIn, the professional networking site, have just announced the launch of their new Website Demographics tool which will enable businesses to monitor traffic to their websites. This tool is free for LinkedIn members and it is hoped that it will help websites better cater for the needs of their potential customers by enabling a more accurate targeting of content. It is also thought that this tool will help businesses gauge the effectiveness of any promotional campaigns which they may undertake.
As Sudeep Cherian, director of global product marketing for LinkedIn Marketing Solutions, recently stated,

" We're constantly thinking about how we can continue to evolve the reporting and analytics that we offer to marketers so that they can make better decisions."

Initially, it is expected that this new Website Demographics tool will allow businesses to monitor visitors across eight categories including areas such as: location, company, industry and job title.

Here at 6B Digital we understand just how crucial social media has become for business. Networking sites such as LinkedIn are increasingly becoming an essential part of digital marketing for businesses. This is why all the bespoke websites and apps which we create at 6B Digital are specifically designed to be social media friendly. As more and more of us routinely search for products and services online it is crucial that businesses use social media platforms to help promote their businesses. Don't let the digital world leave your company behind. Let 6B Digital help your company harness the power of this fast evolving area of opportunity. We are a young, fast-moving company ready to help your business stay at the cutting edge of all the new digital marketing opportunities. Call us now on +44(0)113 350 1290 or email us at info@6bdigital.com and we will be very happy to help your company navigate the fast changing digital world of business. 


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