At 6B, we like to keep our finger on the pulse of exciting developments within digital. One such development is a new app called Maverick which is aimed at inspiring and empowering young women.
Maverick aims to help young women connect with successful female mentors in a safe online environment. Its co-founders Brooke Chaffin and Catherine Connors felt that as young girls reach adolescence they become less and less likely to push themselves forward, especially in school. Brooke and Catherine wanted to create a platform which would inspire young women. Maverick is aimed at girls and women between the ages of 10 and 20.
The idea is that once a woman has signed up to become a Maverick she can attempt a challenge set up by one of the role models (Catalysts). Challenges can be anything from creating your own dance to designing your own super hero. The Maverick then posts a picture or short video of her attempt which is then rated, not by the usual 'likes', but by constructive comments or by the awarding of a badge. At present there are 4 badges to choose from - unique, creative, unstoppable or daring - but more are planned. It is hoped that young Mavericks will go on to become the Catalysts (mentors) of the future.
At present Maverick is a free app but in future subscriptions could be charged for access to premium features as with LinkedIn. With €2.7 million of funding already in place Maverick looks set to become the next big thing.
As we hear more and more about businesses failing or struggling in these challenging times it is becoming ever more obvious that the businesses which are succeeding are the ones with a vital online presence. This is where at 6B Digital can help with professional digital services such as digital marketing and digital strategy development. Online is where it is happening and if your business does not have a robust digital presence it risks being left behind.
6B Digital creates bespoke websites for clients featuring attractive design, robust security, ease of use and reliability. We also host websites and can provide ongoing support for all your digital requirements. We can create any type of website from a simple website to a larger Ecommerce website. We also construct databases and CRM systems as well as creating bespoke apps. We have a young, vibrant team who love creating websites which stand out from the crowd. Contact us now on 0113 350 1290 or email us at firstname.lastname@example.org and we will be very happy to answer any questions regarding our digital services.