Inevitably, as your business grows and develops the brand needs to reflect this so that the current vision and mission of the company is represented to the customer. A brand should be flexible to meet the ever changing needs of customers, social and economic development and other changes in the market place. Just look at how Microsoft has changed its image over the years, whilst its core values remain the same, its brand has to evolve to stay as a market leader and embody current trends.
A fresh brand will reflect a fresh, current and up-to-date image of a company. This is reassuring to its existing customers and attractive to new one.
Without evolution the brand will be stuck in the stone ages and loose its edge against its competitors and its relevance with the target audience.
When you consider a brand refresh, make sure that it's a worthwhile investment. Get in touch with a branding/design agency for a professional advice and request a brand audit; this will be an outside view of your business and analysis of the complete brand image. From here the process of fresh, exciting designs can begin. Some expert guidance, coupled with updated, relevant designs will prove a great investment in the future of a business.