In an attempt to restore its more personalised feel, Instagram is currently trialing a hashtag feature amongst a small sample of its users. This new feature will enable users to select content according to their interests - not based on their profiles. It remains to be seen if it will get a thumbs up from regular Instagram users.
Users of Instagram have become frustrated by algorithms generating posts which result in more personalised content being pushed to the bottom of thier feed. Indeed, some users have complained that Instagram has started to resemble a mini Facebook. Instagram is hoping that its new hashtag feature will help to address these concerns.
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