The web is fiercely competitive and there’s a lot of noise which makes it difficult to get noticed. Our digital and content marketing campaigns are all about creating quality content which users will love to interact with. If users love it, they’ll share it and link to it. This will, in turn, give your brand brilliant exposure and enable you to rank highly on search engines.
What is SEO?
SEO, or search engine optimisation, incorporates a range of on-site and off-site activity to drive more business leads from search engines. We build and plan the best strategy to help your website rank high on Google and other search engines using competitor analysis, detailed link research and creation and curation of quality content (also known as content marketing).
The SEO process combines both technical and creative processes to drive relevant visitors to your website. Through a bespoke combination of SEO techniques appropriate to your business type, we guarantee a rise in Google rankings that has seen our clients go to the first page of Google within a matter of weeks. Given that around 80% of users never venture off the first page when searching on Google, being at the top really counts.
How can you help my business master SEO?
SEO requires a significant investment in terms of time. Like all of our projects, we start with a look at the facts and figures and devise a unique plan specific to your business needs.
With access to your existing analytics and using the latest SEO tools, we will identify the most valuable keywords and phrases that your potential customers are using to search for the products and services your business provides. We will then help you to target those keywords specifically.
Your bespoke SEO plan may include:
- On-site optimisation – making changes to content and technical aspects of your website so that those pages are recognised by search engines
- Off-site activity - reaching out to other websites and blogs to build valuable relationships and back-links
- Paid search - recognising and exploiting opportunities to directly target valuable search terms
- Retargeting - capturing valuable data from your website users to market to them directly online and convert browsers into customers
Each month we will send you a report to show you how our work has improved your rankings and how this has impacted on your page views and conversions. If you have any questions, we’re always on hand to answer them.